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Showing posts from November, 2023

How Signage Can Improve Customer Experience

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In a world captivated by sleek online aesthetics, it's easy to assume businesses have forsaken their physical brand presence. However, behind the digital curtain, brick-and-mortar storefronts remain ardently fixated on perfecting their signage game.  From flashy neon signs in the 1950s to today's digital boards on city streets, businesses have always used signs to catch attention. The significance of such impactful signages across retail and diverse business sectors has been evident. And historically, marketing professionals and internal teams have crafted memorable posters and promotional materials — strategically displayed in business locales.  Signs are both a classic way to market and an extension of the company's brand. Case in fact : In a survey involving about 1000 individuals, researchers wanted to understand how business signage influences general consumers' purchasing habits and attitudes. They found that 77%, or almost 4 out of 5 respondents , had trouble fin