How Signage Can Improve Customer Experience

In a world captivated by sleek online aesthetics, it's easy to assume businesses have forsaken their physical brand presence. However, behind the digital curtain, brick-and-mortar storefronts remain ardently fixated on perfecting their signage game. 

From flashy neon signs in the 1950s to today's digital boards on city streets, businesses have always used signs to catch attention. The significance of such impactful signages across retail and diverse business sectors has been evident. And historically, marketing professionals and internal teams have crafted memorable posters and promotional materials — strategically displayed in business locales. 

Signs are both a classic way to market and an extension of the company's brand. Case in fact: In a survey involving about 1000 individuals, researchers wanted to understand how business signage influences general consumers' purchasing habits and attitudes. They found that 77%, or almost 4 out of 5 respondents, had trouble finding a business due to poor signage or no signage.

The numbers indicate that signage, whether traditional or digital, remains a constant presence despite declining foot traffic in the Canadian market. If you're curious about what catches customers' attention, get ready, because we'll guide you through some impactful signs making waves on the streets of Canada.

Striking it with Crisp and Informational Signage

Make your space customer-friendly by putting important details on your signs — things like prices, hours, and other essential info. This not only makes the business easily identifiable but also helps customers get the info they need. When you mix clear signs with useful details, you create a positive space that builds trust and satisfaction.

Customized for a Welcoming Environment 

Eye-catching signs go beyond looks — they create a positive vibe that enhances customer experiences. Carefully chosen elements that reflect your brand's identity do create a sense of connection. Whether it's a vibrant sign, a charming display, or personalised with location-specific artwork and inspirational quotes, each piece plays a role in creating a welcoming environment. This not only allows the customers to find what they need but also enjoy a memorable and immersive journey in your establishment.

Navigating with Wayfinders

Improve your customer experience with smart wayfinding signage. By putting clear signs at important spots, customers can navigate effortlessly. Think about adding digital displays or interactive maps for instant updates. Effective wayfinding not only helps people move easily but also creates a positive impression, making customers feel guided and valued in your business. 

Numerous wayfinding solutions can be seamlessly implemented today—some without requiring the involvement of human resources

• Commonly found in malls, touch screens can be used in displaying dynamic maps for personalized navigation.

• Integrate digital screens with real-time information on promotions and events.

• Allow customers to scan QR codes for instant access to location-specific details.

• Cater to a diverse clientele with wayfinding signs in multiple languages.

Having covered traditional methods, we now highlight the significance of digital signage. While some aspects were mentioned earlier in the points above, we now delve into industry statistics and explore how it's revolutionizing various aspects.

Getting Advanced with Digital Signages

The digital signage market in Canada is expected to expand at an annual growth rate of approximately 8.5%, reaching about $1.5 billion by 2025, up from $828 million in 2018.

As technology grows, marketers are moving from regular signs to digital ones. Digital signs are great for ads, giving important info to customers, and making more sales while keeping customers satisfied with the relevant information. Few of the many benefits that a digital signage brings to a business is as follows: 

• Digital displays garner 400% more views than static ones. 8/10 customers enter a store due to digital signage catching their attention. More views create sales opportunities, increased interest draws more customers, potentially leading to greater sales opportunities.

• Digital signage significantly impacts customer experience. Interactions with it lead to 46% higher satisfaction, partly due to a 35% decrease in perceived wait time — a key factor in enhancing customer experience and promoting better customer retention.

• Recent reports show brands achieve a significant sales boost post digital signage implementation. This trend is reinforced by increased in-store traffic and longer customer stays, ultimately contributing to the business bottom lines and opening up future opportunities.

Conclusion

While the core idea of signage remains unchanged — serving as a powerful tool for advertising, information, and promotions — the evolution of technology has streamlined and made this process more cost-effective and versatile. The advantages of digital signage are numerous, making it imperative for any business aiming to thrive and stay competitive to adopt it promptly.

In search of eye-catching Sign Company in Toronto, Ontario? Look no further than Signs Depot, your go-to destination for all signage solutions. Our skilled team of experienced sign-makers come with a diverse range of sign solutions perfectly tailored to meet your business requirements.